Fossil Q

Our Goal

Show case and build interest in the new line of Fossil Q smart watches

Fashion Meets Function

We wanted to provide a welcoming atmosphere to bring in potential consumers and educate them on Fossil's new 'Q' line of smart watches. These watches seemlessly blend function and fashion so we needed the event to do that as well. We decked out an airstream trailer with a sleek, modern display of all the different watches and welcomed passersby to come in and explore the new options from Fossil.

The Result

The fun and educational atmosphere relaxed and enticed future Fossil owners. We drew people in with coffee and donuts, educated them about the product with one of a dozen Fossil experts on site, and let them leave with a photobooth picture of them trying on these exciting new watches that kept them thinking about their experience long after they got home.